Digital Marketing vs. Performance Marketing: Understanding the Key Differences for Shopify
Key Takeaways Digital Marketing: Encompasses a wide range of strategies (SEO, content marketing, social media marketing, email marketing). Aims for long-term goals such as brand awareness, customer engagement, and traffic generation. Flexible budget, fitting various business sizes and needs. Uses a variety of KPIs including social media engagement, website traffic, and email open rates. Essential […]